Influencer marketing continues to grow as brands see the demise of pop-up and banner ads. IZEA is one of the companies that have embraced influencer marketing and created a platform to make it easier for both brands and influencers to connect. IZEAFEST 2017 dove into IZEA’s latest updates, shared key data in regards to the creator economy, and showcased speakers on the latest trends for both marketers and creators.
IZEA Founder and CEO, Ted Murphy kicked off the event with the latest features and function being released into the IZEA platform for both brands and creators. Watch the keynote: https://youtu.be/FNDYJsRhKVA
New IZEA Features
- Enterprise Suite for brands and agencies
- Scoresuite 2.0 and Dynamictags
- IZEA Pay – brands to easily manage payments to creators
- SocialLinks 2.0 – new affiliate marketing channels
- IZEAX for iOS 2.0
- IZEAX for Andriod
- ContentAmp – allows publishers and content marketers to distribute their text and video content through influencers on cost-per-click basis.
I tried out a few different styles of sketching throughout IZEAfest to get a chance to see how each one could be unique and capture the various moments.
Ryan Schram, IZEA, and Jana O’Brien, The Right Brain, dove into the State of Create Economy report. A great look into this economy and how brands continue to embrace it. Watch yourself: http://izea.it/cC2rHCB
Duncan Wardle helped get our brain simulated for creativity. Disney’s innovation and creativity team always has a way of getting your brains in the right mood.
The afternoon was full of various speakers and panels mainly geared toward brands. The evening concluded with a special VIP networking event taking over Superhero Islands at Universal Studios’s Island of Adventure theme park.
Saturday was filled with a huge lineup of speakers on topics ranging from utilizing Snapchat as a creator to developing your own entertainment station using Facebook Live to creating what you love.
The session that packed the room was Shark Tank’s Daymond John being interviewed by Ted Murphy. The biggest take aware? “The secret to being a great entrepreneur, Bust your ass!” Watch the full interview here: https://youtu.be/l1O9GN3Joo8
Explore a few of the Saturday afternoon sessions with Peter Shankman, Erik Qualman, C.C. Chapman, and more.
Make sure to visit IZEAfest.com to find out IZEAfest in 2018.