QR Codes: The Latest in Digital Marketing

What is this geek speak you are writing about called QR Code? It’s a two-dimensional bar code storing addresses and URLs, is a widely used technology in Japan and elsewhere that can be scanned with camera phones equipped with the appropriate reader.

It’s likely to gain ground quickly in the U.S. now that Google has sent out a QR code to 100,000 of the most popular companies. When those companies display the QR code, customers can use code-scanning applications on their iPhones and other devices to retrieve the firm’s individual Google listing. Other companies are using QR Codes to have customer gain access to special coupons. Tech companies have been adding them to marketing brochures and business cards to quick access to links, instead of entering an URL.

Example on how a QR Code works (graphic via kaywa.com)

One of the sites I found recently thanks to www.Mashable.com is call Kaywa. Kaywa has a quick and easy site that is a QR Code Generator http://qrcode.kaywa.com/. QR Codes can be generated by 4 different types of content, including URL, Text, Phone Numbers, and SMS. After generating it you can save the QR Code graphic, copy the URL, or get the embed code for HTML.

Here is my blog’s QR Code:

Now try it out by downloading a QR Code Reader App!
FREE QR Code Reader App for iPhones
NeoReader for iPhone 1.1
Optiscan for iPhone 1.8.1
QR app 1.1 for iPhone

Here is a QR Code to Valencia Community College’s Website

Follow Me on Twitter QR Code Graphic (@Professorjosh)

Update: Added Recently a Sticker to Back of Regular College Business Card with QR Code & Social Media Info for Conferences